Celebrity Apprentice 2: Week 3 - Wedding Dresses
The task this week: selling wedding dresses. Tom Green's managing the men; Brande Roderick is PM for the women.
I
personally don't like that this is a "crackberry task," because the
women's strategy shaped up much better than the men's, and it ended up
paying off. But I love the one-hour episode. Really, guys, this is
SOOOO much tighter and entertaining.
And I'm kind of shocked
that Donald Trump suspended his usual M.O. for the firing, not even
allowing Tom Green to name two people to come back. Trump was furious.
Lesson One: Create an emotional selling environment.
The men thought a "clearance sale" look would somehow be compelling.
The women, however, understood how emotional the process of picking out
a wedding dress really is.
Melissa Rivers leveraged her contacts
and brought in a master stylist to create a beautiful store. The men
went for the minimalist look, to say the least.
Lesson Two: Lead by example. Tom Green just shot himself in the foot over and over again because he misunderstood the whole idea of "leadership."
It
was bad enough he didn't lead the charge in bringing in cash donations
from his contacts. But when he went drinking with Dennis Rodman (who
already had a head start with the vodka and cranberries that afternoon
during his "human billboard" stunt) and failed to show up on time the
next morning, that sunk him for good.
When you've got the title
of leader, you have to be seen as the hardest worker -- the first to
show up, the last to leave, and the one running the hardest in between
-- to earn your team's respect.
Leading does not mean simply telling people what to do.
Lesson Three: Communicate, communicate, communicate. I swear, I don't get Dennis Rodman.
I keep hearing people (including Trump) talk about how brilliant he is. Really, people?
No answer he gives makes any sense to me. It's all double-talk and defensiveness.
And
at no point was this more evident than when he simply failed to answer
Ivanka's question about why he didn't answer the door when Tom knocked
or otherwise tell anyone he was sick.
Tom was almost as bad. If
he was knocking down Dennis' door trying to get him up, why didn't he
call the rest of the team to explain his absence? They've all got cell
phones.
Most people aren't clairvoyant. If they need to know something, you have to tell them. It's common sense.
MY FAVORITE MOMENTS
"I
think [Tom's] one of those creative people who's a **** and you just
have to deal with it." Once again, Jesse James nails it.
"It wasn't a cat, it was some girl named Kitty." Meow!
"If
this were my company, I would make [Dennis] produce three doctors [to
substantiate his illness]." After all the defensiveness Dennis put up
about his alleged allergic reaction (which looked suspiciously like a
hangover), that pretty much summed it up.
THE FIRED APPRENTICE'S CHARITY: Butch Walts and Donald Skinner Urologic Cancer Research Foundation <no website found>
THE WINNING PM'S CHARITY: California Police Youth Charities <http://www.calpyc.com/>
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